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Best Shampoos for Colored Hair

Your latest dye job doesn’t simply end once you leave the salon — using a top-rated shampoo that’s intended for color-treated hair is key to keeping your shade fresh and vibrant, whether it’s brunette, black, blonde, red or an even bolder hue (hello, purple and rose gold!). Shampoos of any kind are designed to clean away oil and dirt, and color-protecting formulas use the same basic cleansing ingredients, but also aim to minimize the amount of dye that washes down the drain each time you wash. Not only do color-safe shampoos work to preserve your dye job, but they also help mask any damage by making strands feel softer and smoother, too.

BEST OVERALL SHAMPOO FOR COLORED HAIR

Keratin Smooth Color Shampoo

TRESEMMÉ

Best at preventing color fade in our tests
Bargain price

This Tresemmé shampoo and its matching conditioner helped retain color the best in the GH Beauty Lab’s most recent test — and the pair was also the consumer tester favorite. Hair samples showed the least color change after 20 washes and 10 hours of UV exposure in Lab evaluations. Plus, this color-safe drugstore duo was the most affordable option we tested. “The formulas felt creamy and rich like expensive salon-quality products,” said one tester.

Hair Type: Dry, frizzy
Sulfate-Free: Yes
Size: 22 fl. oz

BEST VALUE SHAMPOO FOR COLORED HAIR

Color Protect Shampoo

HAIR FOOD

Free of sulfates
Highly conditioning
Not irritating
Could be too rich for fine hair

Hair Food’s sulfate-free shampoo and conditioner for colored hair proved the best at conditioning hair in the GH Beauty Lab’s test, making this pair ideal for dry, damaged thick or textured hair. They also earned a perfect score for being non-irritating. “Dyeing my hair left it very dry, and I loved how moisturized it felt after just one use,” a tester reported.